Evolution

For our new brief we have to design a logo for a charity of our choice. Obviously i started researching other logos and came across a website that shows the evolution of some world famous logos. Did you know the Apple logo started like this:

When Apple first started their logo was a complicated design of Isaac Newton sat under a tree, which had been designed by Steve Jobs and Ronald Wayne (2 of the 3 founders of Apple) with the inscription: “Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone.” Frankly, I don’t think it was just a coincidence that Apple had slow sales during this period. Steve Jobs then hired Rob Janoff to simplify the logo. Rob created the rainbow apple which was the logo for the company until 1998.
There are many rumors as to why Rob had chosen to create such a logo. One of them says that the Apple was a tribute to Newton (discovery of gravity from an Apple), and since the USP (Unique Selling Point) for Apple at that time was colored graphics, it had the rainbow colors. Another explanation exists that the bitten apple pays homage to the Mathematician Alan Turing, who committed suicide by eating an apple he had laced with cyanide! Turing is regarded as the father of computers. The rainbow colors of the logo are rumored to be a reference to the rainbow flag, as homage to Turing’s homosexuality.
Now it is more the shape that identifies the company more than the colour, as it is one of the most recognised symbols in the world! Wow interesting history!